DIFFERENTIATE PRODUCT CONTENT BY SALES CHANNEL
The shopper journey starts with product content. Are you ready to enhance the shopper experience and product story through differentiation?
Nielsen Brandbank’s Retailer Specific Content gives brands the opportunity to differentiate their product information by sales channels, resulting in improved product pages, the ability to influence search rankings, and increased engagement.
ENHANCING THE SHOPPER EXPERIENCE AND PRODUCT STORY
Optimise your content to gain more share of search on retailer platforms and provide more engaging content for your shoppers. Create alternative versions of selected attributes for each channel/trading partner within the Product Library, enabling differentiation to the products’ page online.
BENEFITS
Convey the retailer’s brand/tone of voice by channel
Gain a competitive edge
Differentiate your tone of voice
Improve conversion rate
Influence search results through enhancing your product description
Features
- Easily distinguish your brand and products: Create alternative versions of selected attributes for each sales channel/trading partner
- Self-Service Model: Instantly and easily create and share enhanced product content making it available online for your retailers
- Increase Speed to Market: Leverage API distribution and instantly share new content on the retailer’s website
- Get ahead of your competition: by enhancing each of your clients copy with a specific tone of voice.
For brands and retailers leveraging GDSN, you can benefit from the ability to differentiate your product content via an enrichment feed to compliment the data in GDSN.
