Commentary
NIQ Brandbank
Data Optimization | Content Health+
Power growth and stand out from the competition by connecting shoppers to your optimised product content.
You can’t improve what you can’t measure
Identify your content health score by understanding the strengths and weaknesses in your digital product content and utilize your full product attribute listings including specific lifestyle, dietary, sustainability and ethical attributes to achieve product completeness.
Improve your content integrity
Drive product placement
Set the standards and become category leader
Set the standard and become a category leader
Win on the digital shelf by leveraging actionable insights into competitor comparison and content benchmarking. Continually improve the effectiveness and integrity of your product content and top-up with additional attributes to respond to industry changes fast. With 24-hour access to a self-service portal you can instantly optimise your product content delivering to all of your required channels reducing the SLA’s for content changes.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
1
Measure
Discover your content health score to understand the strengths and weaknesses of your product content and learn what key attributes are missing.
2
Optimise
Drive the shopper journey and optimise your product content attributes to improve product discovery across your whole category.
3
Reach
Accelerate discovery and differentiation using one centralised platform, reaching shoppers instantly with best-in-class product content.
4
Benchmark
Score against your competitor products exposing gaps in your product content and utilise the relevant product attributes to improve product placement on retailer search results.
How can we help?
Connecting with your shoppers can be challenging, but we have the solution just for you. Contact us and we will work with you to optimise your product content to win online.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
[TK — NEED IMAGE THIS IS PLACEHOLDER FOR THIS TEXT] Successful restages are more likely to have utilized upfront research before redesigning 41% of shoppers will continue to purchase a product because of its design.
