Is product labelling ruining brands positioning?
To todays shopper health and wellness is everything. It is the single most forceful shopper force of today and brands and retailers cannot ignore it.
With a look forward into the future, those brands and retailers that want to gain a competitive advantage, the needs of the shopper must be met, and they need to be met soon. The respect a brand gains when they listen to the shopper and respond efficiently and effectively is invaluable. Trust and loyalty will be formed, and sales will increase.
Yet it is important that there is a balance. Brands need to be open and flexible to providing more information on the traditional and digital product label but also need to consider the impact on the shopper experience. It should be simple, clear and personalised to the shopper. It cannot overwhelm the them.
Download our new ‘Product Labelling – The Battle Between Shoppers and Brands’ report to learn more.
