Nielsen Brandbank celebrates Global Impact Day 2019

June 21, 2019| by AmyDunning

Nielsen Brandbank are extremely proud to announce its completion of another successful year of volunteering as part of Nielsen’s Global Impact Day (NGID). Now in its eighth year, Global Impact Day is an annual event in the company calendar, encouraging Nielsen associates from across the globe to unite and donate their time, skills and expertise and give back to those in need as well as offering 24 volunteering hours over a year to all associates.

Due to the size of the business, Global Impact Day is spread across two days at Norwich Head Office. This year taking place across Tuesday 18th and Wednesday 19th June. In total 101 Nielsen Brandbank associates volunteered across 10 different charities on a variety of different community projects with some returning favourites including; EACH, Redwings, Break and the Norfolk and Norwich Hospital.

With a focus on mental health and improving wellbeing being a major talking point for many organisations, some of the team headed to Shaw Trust; a charity that helps to transform the lives of young people and adults across the UK and internationally. The team supported the charity’s Health and Wellness programme.

Some of the team also visited Nelson’s Journey to help the organisation prepare for its ‘Walk of Smiles’ event; a day that consists of a beautiful 2 – 2.5 mile countryside walk followed by a family fun day, all in aid of remembering those who have sadly passed away. The team were out in force helping to prepare for the event which takes place on Saturday 22nd June.

Sophie Berry, Funding & Marketing Manager at Nelson’s Journey commented, “We were delighted to welcome employees of Nielsen Brandbank to Nelson’s Journey for two days this week.  They were a very motivated, energetic and willing team who were ready to crack on with any tasks we sent their way. We have a small team at Nelson’s Journey with limited time available and so the support of Nielsen Brandbank means we can achieve everything that we want to without compromising on other areas of our work. Volunteers from local businesses are really important to Nelson’s Journey as not only do they save us valuable staff time with tasks but we also enjoy showing them how their support has a positive effect on those we work with.  It was clear to see that the team enjoyed their time at our main home called Smiles House, there was much laughter coming from the group which was really lovely to witness. We hope we will see a team from Nielsen Brandbank volunteering for us in the future.”

As part of NGID a number of Nielsen Brandbank employees also volunteered at Norfolk Wildlife Trust, with James Hogg, Corporate Development Officer stating, “It’s great to have such a large and enthusiastic first group from a new corporate supporter.  Removal of invasive species such as ragwort is a very labour intensive task, and a vital one; we have to ensure it is controlled to enable our Dartmoor ponies to graze the reserve safely as part of its ongoing management. We hope that the team from Nielsen Brandbank enjoyed their day out in one of Norfolk’s wild places, and will take back some of the teambuilding and wellbeing benefits of a day of conservation volunteering. Thanks for your hard work and support for Norfolk Wildlife Trust.”

Some of the team also visited Break; a charity that ensures children, young people and families reach their full potential and shape their own futures in a safe and creative environment. Anriette Mynhardt from Break commented, “At the end of the day it is about the difference it makes to our young people’s environment and for some, their home. Having volunteers doing projects for us, makes a huge difference – it is the time, people, physical and financial resource that we often struggle with and the added value of this is significant. If we did not get teams like Nielsen Brandbank then we would not be able to complete all of these jobs.”

Mike Nickituk, Managing Director at Nielsen Brandbank said: “Now in our eighth year, it’s amazing to see the huge number of Nielsen Brandbank associates participating in Nielsen’s Global Impact Day. I’m pleased that so many gave up their busy working schedules to volunteer at one of the local charities, on an array of different projects which I hope will make a positive impact on those in need. On behalf of everyone at Nielsen Brandbank I’d like to say a massive thank you to all of the charities who allowed our teams into their organisations over the two days. We can’t wait to return next year.”

Nielsen Brandbank has also raised donations in preparation for Global Impact Day, with all the money being distributed across all of this year’s chosen charities. Nielsen’s Global Impact Day is a global call to action that forms part of the company’s year-round ‘Nielsen Cares’ employee volunteer program, which empowers associates to use their skills, expertise and capabilities to make a real difference in the surrounding communities.


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