Nielsen Brandbank’s content helps thousands of shoppers make purchasing decisions every day.

If you’re reading this, one or more of your trading partners uses Nielsen Brandbank to create, manage and syndicate content for the products they sell.

We connect brands and retailers, managing omnichannel content requirements for the FMCG industry. We deliver rich product content into the marketplace which engages and informs the shopper.

Product content that makes an impact

Nielsen Brandbank can create all the content you need to sell your products online. We handle the entire process of creating, managing and distributing your web-ready product information, so the right content always gets to the right place, in the right format. All we need from you is a product sample, and to approve your content before it is published.

We have 20 years’ experience in the capture and management of FMCG product content; dedicated teams of Data Specialists, Product Photographers and Quality Assurance Managers, all tasked with ensuring your products look their best online and are represented in an accurate, consistent, and industry-compliant format.

Nielsen Brandbank service

The Nielsen Brandbank managed service

There is a cost associated with the Nielsen Brandbank service, of £117 per product per year for branded products; prices for own-label goods may vary. This cost includes:

  • product photography
  • product data capture – including weights, dimensions and allergens
  • merchandising images and content
  • syndication to the websites of all the retailers and wholesalers you supply
  • free revisions if you make a change to your
    branded product

The Nielsen Brandbank process

Nielsen Brandbank's core service diagram

What happens now?

If you’ve not used Nielsen Brandbank before, you’ll soon hear from our Commercial team. We’re available 8am-6pm, Monday to Friday, on our freephone number +44 (0) 330 555 33 44.

Mobile ready imagery

1. Your new Account Manager will call you to introduce themselves and arrange for your product samples to be delivered to our studio. They will also set up a Product Library account for you, where you can view and approve your product content.

Product content management

2. You will need to confirm the order form stating the services to be provided by Nielsen Brandbank, and ensure that your product samples arrive on the agreed date.

Data quality

3. Approve your product content once it is made available in your Product Library. You should be notified that your content is ready to view within 5 working days of your samples arriving.

Ecommerce for FMCG industry

4. You will need to notify Nielsen Brandbank if and when you make changes to your products, so Nielsen Brandbank can update your online content.

Any questions?

Check out our FAQs here, contact your Account Manager or fill in the below form with your enquiry.