75% of the UK’s smartphone or tablet owners use their devices for grocery shopping.
How many of your sales are made via a mobile device? Can shoppers easily find and understand the products they want while browsing the virtual aisles? Are your product images still clear and enticing on a smaller screen?
As an industry we need to ensure that we’re delivering a great shopping experience for everyone, however they shop. But industry standard pack shots do not make for easy browsing on mobile devices. Key product attributes – such as the product size, or even what brand it is – aren’t always clear as they could be.
Nielsen Brandbank can create, host and publish product images designed to make your products easier to browse on mobiles and to improve the mobile shopping experience.