The Global Data Synchronisation Network (GDSN) is the world’s largest product data network. GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing—timely and reliable product information—to ultimately benefit consumers and patients.

With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.

Any company that needs to send or receive product information can take advantage of GDSN by subscribing to Global Product Exchange.

Global Product Exchange will enable you to set up your product content and synchronise it with all your trading partners, so you can plug in reliable data for all markets at one time.

Introducing Global Product Exchange

Our GDSN Connector combines customer-facing product content, produced by Nielsen Brandbank, with the B2B world of GDSN – aggregating the content to deliver one unified source of B2B and B2C product data to the GS1 GDSN standards. This is a truly unique offering in the global market place.


Share real-time product content with
all trading partners simultaneously

Bring new products to
market quickly and easily

Eliminate manual processes and
reduce errors, generating quality

Decrease data management
time and costs

Enable brand transparency to
consumers and patients

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