Monitor and fine-tune your ecommerce strategy across multiple platforms, retailers and countries.
Winning the digital shelf with ecommerce insights
Monitoring your online performance across your trading partners manually is no longer viable due to the pace of change. Brands must evolve from Suppliers to Retailer’s Business Partners, in order to achieve this, brands need to understand what is happening, why it’s happening, and be able to react quickly.
Ecommerce Insights is a Digital Shelf Analytics platform that allows you to quickly understand if your products are priced attractively, respond to competitor promotions, track your share of category, monitor your share of search and much much more.
Closed loop platform
Intuitive and user friendly
Online sales data
WHAT OUR CUSTOMERS SAY
“The Nielsen Brandbank ECI tool is proving a very efficient tool in managing the quality of our digital shelf. Our digital shelf assets and tracking is now all in one place, the automated notifications allow us to respond and capitalise on changes quickly, plus the system is really simple and easy to use. Plus it is a very competitive price, making our decisions very easy.“
“The eCI tool helps us to understand the online channel and our own online presence. Keeping track of the status of our ecommerce business is much easier and focused with eCI. The tool is easy to use and shows us the most important KPI’s, not only for our products but for our competitors too. The proactive support is also very helpful for us as it keeps our system constantly up-to-date. “
Unilever previously carried out manual e-shop checks to control listings and stocks, which has turned into an automated step, to assure that they are with the right assortment in the right place. “The reports are definitely useful for us, especially the availability and out of stock reports so I can contact the retailer instantly“