Power growth and stand out from the competition by connecting shoppers to robust product content
Today’s shoppers are sophisticated with as many as 81% of shoppers conducting research before making a purchase
How is my
Where are the gaps in my quality and completeness?
How can I optimise and
How do I stay ahead of other best-in-class brands?
Introducing NielsenIQ Brandbank’s content health
Continually monitor your product content to optimise your product page performance and respond fast to market changes
- Understand the strengths and weaknesses of your product content and then quickly take action to enhance your data and improve product discovery.
- Improve content completeness leveraging new sustainability, marketing and legislative attributes
- Achieve ecommerce excellence and stand out on the digital shelf with NielsenIQ Brandbank’s Content Health
How does your product content compete?
Shoppers must be provided with a detailed and accurate product page. Furthermore, shoppers today are buying groceries online, and also buying more products based on specific lifestyle and dietary needs, such as organic, vegan or low carbohydrate. Brands must create more content and go beyond the back of pack product information to achieve best in class and win against their competitors.