Brown Forman Case Study
3 Apr 2019
Carrefour Belgium wanted to mirror its offline product offering and differentiate from competition by focusing on ‘best in class’ digital product content as an enabler to expand their ecommerce proposition, improve the online shopper experience and leverage digital product content internally for marketing and merchandising purposes. Overall, the main objective was to establish Carrefour as the market leader both on and offline.
Carrefour selected Nielsen Brandbank as their partner of choice to create and manage digital product content for food and near-food categories, to populate their ecommerce site in preparation for the launch in February 2015. With a very high volume of new products to be processed, Nielsen Brandbank overcame both logistical and operational challenges to deliver against Carrefour’s business objectives and expectations. Nielsen Brandbank established and continues to manage relationships with a variety of new suppliers who are mandated by the retailer to send their product samples to the studio. Using our advanced facilities and reporting capabilities, we captured Carrefour’s detailed specifications, provided them with the regular project progress updates and fed the rich product content into their technical systems.
By partnering with Nielsen Brandbank, Carrefour Belgium were able to offer the largest online grocery store in the country, launching with 7,000 products and subsequently expanding to 26,000 within 12 months.
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