Nielsen Brandbank Ireland has donated €2,000 to Aware this week, a national charity which provides resources and support to those affected by depression and bipolar disorder. Nielsen Brandbank raised the money over the course of 2016 through staff donations and various fundraising activities, and is proud to be supporting such a worthy cause. 1 in
From the simple personalisation of Coke bottles to the complex algorithms behind Amazon’s suggested items, marketers have long been trying to stand out by appearing to know just what the customer wants. Mood marketing represents a new phase of data-driven ad optimisation that could change the way advertising works. But will its unfamiliar, and possibly
We’ve looked at a number of different developments in the grocery sector over the last few months, from the growth of new technologies to the impact of economic instability. Taken together, these insights raise interesting questions about the rapidly changing role of the supermarket, so we’re asking what the grocery sector might look like in
We’re pleased to share with you that Nielsen Brandbank recently entered the Danish FMCG market, bringing with us our established service model of capturing, managing and syndicating product content between FMCG brands and retailers. We take pride in the way our capabilities maximise industry efficiency while minimising costs for our clients. Currently, we’re supplying content
As Black Friday draws near, thousands of retailers are preparing themselves for swarms of shoppers hunting holiday bargains. But even nearer on the horizon is the event that took an astonishing US$14.3 billion in sales last year – China’s Singles’ Day. What is it about Singles’ Day that triggers such a phenomenal online spending spree?
We’re pleased to announce that Kim Ludlow has recently joined Nielsen Brandbank as our Head of Digital Innovations and New Business. She joined us from MySupermarket where she was the UK Managing Director, working with FMCG brands and retailers to maximise their opportunities within the ever growing digital shopper marketplace. She has an in-depth understanding
Nielsen Brandbank is pleased to announce that it has entered into a long term agreement with GS1 Australia to provide them with a complete digital content creation and management service. This agreement mobilises Nielsen Brandbank’s wealth of expertise and experience in content creation to perfectly complement the existing GS1 Australia Smart Media product data and self-managed digital
Britain’s decision to leave the European Union is one of the most seismic political events in recent memory. Its impact will be the subject of intense speculation for everyone in the UK, particularly those in the grocery retail sector; an industry that depends upon favourable trade agreements, stable commodity prices, sustained economic growth and healthy
We are delighted to have been given the opportunity to sponsor the ‘Regulatory Delivery International Conference 2016’ – Shaping Business Environments for Global Growth and Prosperity, which is taking place, in London, from the 10th – 13th October. It is anticipated that the conference will be attended by over 250 senior individuals engaged in regulatory
Everyone in the ecommerce industry will have seen Alibaba, Chinese ecommerce retail giant, popping up in the headlines. Whether your organisation is expanding internationally – particularly into East Asian markets – or you’re pushing to increase your market share at home, Alibaba are popping up all over the world and your paths are going to
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