Earlier this year, we kicked off a discussion on mobile-ready hero images with the likes of Unilever, GS1, IGD and the University of Cambridge’s Inclusive Design team. Now that half of ecommerce transactions are made on a mobile device, as an industry we need to ensure that we’re delivering a great shopping experience for everyone,
Nielsen Brandbank will be Gold sponsors at this year’s GS1 General Assembly in London, which will run from 15th-18th May. Hosted by GS1 UK, this year’s General Assembly will address the most relevant topics for the industry and make important decisions for the future of the organisation. The speakers will explore common challenges and draw
On Tuesday 4th April, Nielsen Brandbank’s own Aine Larkin and Kevin Doyle will be at the Ecommerce Expo 2017 in Dublin – an essential event for anyone who sells, or is looking to sell online. Ecommerce Expo is devoted to educating Irish businesses about ecommerce. You’ll hear from business founders and ecommerce managers about their
It’s an exciting time for Nielsen Brandbank; from our expansion into the US market, to our shiny new leadership team, to us leading the charge for improved mobile shopping content. We’re also doing a lot of work behind the scenes, always looking for opportunities to build on our capabilities, increase our efficiency, and improve on our already best-in-class digital
Prior to working with Nielsen Brandbank, L’Oréal Active Cosmetics (Hungary) stored and managed their marketing assets through a shared drive. Unfortunately, as the number of assets on the drive grew, it became increasingly difficult to monitor the accessibility/restrictions on certain folders, and the team weren’t communicating on where they were saving their work, leading to
Nielsen Brandbank has been selected by popular retailer Dunnes Stores to provide high quality product content for their food division. Dunnes Stores is a family-run company and one of the largest retailers in Ireland, offering a mix of contemporary fashion, stylish homewares and quality-assured food. Nielsen Brandbank will capture essential images and product data, including ingredients, weights and packaging dimensions for
The UK is reaching a tipping point, where now about 50% of ecommerce transactions are made on a mobile device instead of a computer or laptop – with other countries not far behind. The FMCG industry needs to adapt so that all products look their best across all devices. With that in mind, Nielsen Brandbank
Shoppers now expect their online and offline shopping experience to be seamless, as companies such as Deliveroo and Amazon have set a high benchmark for all retailers dealing with consumer goods. The rapid advancement of technology has already led to a transformation in retail – especially grocery shopping, which is expected to evolve even more
Effective from this week, Mike Nickituk will lead Nielsen Brandbank as our new Global Managing Director. Mike takes on this new role having previously led commercial and product management teams within Nielsen Brandbank, focusing on creating and delivering a consistently high quality service for some of the world’s biggest brands. Mike has over 24 years
On Tuesday 31st Jan, Nielsen Brandbank and Nielsen associates will be at the Checkout Conference 2017: Survive or Thrive – one of the biggest networking events of the year for the Irish FMCG and retail market. Nielsen’s Head of Retailer and Business Insights, Mike Watkins, will be kicking off the conference with an overview of
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