Evolution of the mobile phone

Smartphone evolution: Is the time right for mobile shopping?

When a revolutionary new technology enters the market it isn’t always an overnight success, there are a number of factors that need to be just right. Being the first, or being the best quality doesn’t necessarily mean that a product or technology will be the most popular. We’ve seen this in the past; betamax, minidisc,

We are here to help – the launch of our new support platform

With over 7000 brand manufacturers and 260 retailers globally, customer satisfaction has always been at the core of our business and we continuously aim to deliver excellent service to our customers. That is why we have launched a new support platform to our customers across the world, providing solutions within a timely manner via an

Why should the industry adopt Planogram Solutions?

For brand manufacturers getting your product content online can be an expensive and time consuming task. Once a retailer requests your content you have to spend time sourcing your product images and data before sending it across to the retailer; then repeat for each other retailer planning to sell your products online, adhering to their

Nielsen Brandbank support Pieta House with €1321.00 donation

Nielsen Brandbank Ireland has donated €1321.00 to Pieta House, a charity that provides free, therapeutic support to those who are in suicidal distress and those who engage in self-harm. Nielsen Brandbank Ireland raised the money over the course of 2018 through an array of staff donations, including various fundraising activities. Since launching in 2006, Pieta

Why is optimised imagery important?

Whether you’re an avid or intermittent user, at some point in your life you will (probably) perform some sort of online transaction when it comes to shopping. From researching to purchasing, from using a mobile to a tablet to a desktop. With more consumers taking to online shopping than ever before, it’s time to reevaluate

6 ways to help improve your e-commerce strategies in 2019

In 2018, the FMCG industry has seen lots of developments; from technology to merging companies to new discount outlets being introduced. But with the rise in online shopping, more brands and retailers are finding themselves investing in marketing campaigns and online strategies. With this in mind, we’ve identified 6 ways you can improve your ecommerce

Case Study: Boyne Valley optimises products ready for mobile

THE CHALLENGE Aware of the increasing numbers of consumers shopping for groceries via mobile devices, Boyne Valley wanted to ensure their products were optimised and displayed clearly on all devices. This was the first time Boyne Valley had invested in focusing on mobile commerce for their brands so it was important for Nielsen Brandbank to

The importance of mobile optimisation

Did you know that in 2017, 59% of all digital sales worldwide were made via a mobile device?  (eMarketer, 2018) The days of having to go out and complete a weekly shop are dwindling. As more shoppers begin to shop online, the demand of mcommerce sites and mobile-first content has become more prominent within retail.

Case Study: Nielsen Brandbank optimises Kerry Foods Products to maximise ecommerce sales

THE CHALLENGE Kerry Foods had previously used an external agency to optimise their imagery alongside collating retailer data to assess product performance across each platform. Realising over 50% of their ecommerce sales came from mobile, the business wanted to ensure they were continuing to maximise on sales. NIELSEN BRANDBANK’S SOLUTION Nielsen Brandbank already hosted Kerry

3 ways to accelerate your product content strategy

Knowing what to include on your product page can seem difficult. You sell a number of products across multiple categories, channels and retailers and you want to make sure your provide the best online shopping experience for all. As one of the world’s most trusted provider of digital product content, Nielsen Brandbank recommends a three