Prior to working with Nielsen Brandbank, Armitage Pet Care photographed pack shots in house. However, when Armitage Pet Care heard about Nielsen Brandbank’s Creative service, they decided that Nielsen Brandbank would be able to provide a consistent, high quality image for all Products.
Nielsen Brandbank worked closely with Armitage Pet Care to decide on the art direction for the project, making certain that all images would be captured on a white background. The final art direction outlined that the majority of products photographed would include both a front of packshot as well as an out of packshot. Throughout the project Nielsen Brandbank provided a high level of customer service, always making sure that each product was captured at a high quality and at the right angle.
Since the creative project, the product images captured by Nielsen Brandbank have been used in Armitage Pet Care’s brochures and online website. Armitage Pet Care have received really good feedback on the images with customers stating how clean the brochure looks with all products being captured on a white background and how all products are captured at a higher quality making it easier to identify what each product is.
“Since the creative project, the product images captured by Nielsen Brandbank have been used in Armitage Pet Care’s brochures and online website.“
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