From uncertainty to opportunity. Meet the 2022 shopper.


March 8, 2022| by AmyDunning

Uncertainty about the future is the new normal for the shopper of 2022.  

As we enter the third year of the pandemic, shoppers are beginning to focus beyond the immediate fear and danger presented by the virus.  In its place is a raft of new and more complex post-pandemic concerns – such as how to improve long-term mental and physical health and how to negotiate soaring inflation.  

This report considers how shoppers are re-engaging with the world in 2022 – with insights on their priorities, expectations, purchasing prospects and the possible scenarios that result from this.  

Uncertainty remains the prevailing theme for shoppers in 2022 as we learn to live with Covid-19. Rather than seeing uncertainty as a negative force – this report unpicks the opportunities it presents brands and retailers.  

The FMCG retailers and brands that stay ahead of the competition know that agility is crucial. In the post-pandemic retail landscape, it’s never been more important to monitor the data, present enriched content and rapidly adapt aisles and assortment to shopper needs.  

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Join our upcoming webinar on Wednesday 30th March 2022, with NielsenIQ and Label Insight to learn more. Register your interest here.

DOWNLOAD 'FROM UNCERTAINTY TO OPPORTUNITY. MEET THE 2022 SHOPPER.'

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