AB TESTING
SOLUTIONS

TEST AND REVIEW YOUR NEW PRODUCT DEVELOPMENT AND REVISIONS

With 75% of new product launches failing in their first year, it’s time to put the consumer at the heart of the product development process and connect the dots that drive consumer behaviour and product performance.

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Introducing AB Testing Solutions

Nielsen Brandbank has partnered with Vypr to connect your products with consumer insight like never before. Either when launching a new product or making a revision, Nielsen Brandbank can assist you in making valuable and informed product decisions by providing real-time feedback directly from consumers, helping you shape your product strategy and performance moving forward.

BENEFITS

Save time and
money

Early shopper product
validation

Data driven product
refinement

Improved product
success rate

WHAT OUR CUSTOMERS SAY

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