TEST AND REVIEW YOUR NEW PRODUCT DEVELOPMENT AND REVISIONS
With 75% of new product launches failing in their first year, it’s time to put the consumer at the heart of the product development process and connect the dots that drive consumer behaviour and product performance.
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Introducing AB Testing Solutions
Nielsen Brandbank has partnered with Vypr to connect your products with consumer insight like never before. Either when launching a new product or making a revision, Nielsen Brandbank can assist you in making valuable and informed product decisions by providing real-time feedback directly from consumers, helping you shape your product strategy and performance moving forward.
Save time and
Early shopper product
Data driven product
WHAT OUR CUSTOMERS SAY
“Implementing our NPD’s into Pilot was quick and easy. The Nielsen Brandbank team have been extremely helpful and supportive throughout the whole process. I feel the relationship is very collaborative and they are here to help drive sales in the long run.“