In an ever-evolving industry, understanding the shopper is critical. By having a better understanding of what the shopper wants and needs, and utilising insights against sales data to understand where success is coming from, you will be one step ahead of the rest.
What is Enriched Product Data?
Enriched Product Data is a broad range of data attributes sourced from a product that can underpin business processes, ecommerce interaction and navigation, internal databases and reporting functionality, resulting in ecommerce growth and efficiency.
Create brand loyalty & enhanced shopping experiences
Understand & anticipate shopper behaviour
Convert online browsing into a basket sale
Sift through data to uncover the right retail strategy
Build The Framework For Digital Success
By utilising Enriched Product Data, retailers are able to streamline the discovery of products by improving search and sort functionality, allowing shoppers to find appropriate products based on their needs.
Learn about the shopper through their purchasing decisions and ensure that future promotions and interactions can be tailored to the shoppers’ needs by personalising the online shopping experience.
31% of shoppers are motivated to shop online because of easy site navigation
42% of shoppers are motivated to shop online because of the consumer experience
76% of shoppers choose local, natural, organic alternatives wherever possible
70% of shoppers actively make dietary choices to help prevent and/or manage health conditions
Join the world’s leading brands and accelerate your ecommerce growth
Download Our Latest Report
Download our latest report: ‘Unlocking Shopper Consumption in 2021’ to understand who your shoppers are and how to unlock the code to serve your shoppers’ evolving needs to protect share and achieve growth.