ECOMMERCE INSIGHTS

Monitor and fine-tune your ecommerce strategy across multiple platforms, retailers and countries.

BOOK A DEMO

2000+

brands

350+

retailers

Price points
daily

30+

Active
Markets

Winning the digital shelf with ecommerce insights

Monitoring your online performance across your trading partners manually is no longer viable due to the pace of change. Brands must evolve from Suppliers to Retailer’s Business Partners, in order to achieve this, brands need to understand what is happening, why it’s happening, and be able to react quickly.

Ecommerce Insights is a Digital Shelf Analytics platform that allows you to quickly understand if your products are priced attractively, respond to competitor promotions, track your share of category, monitor your share of search and much much more.

Closed loop platform

Turnkey solution

Intuitive and user friendly

Online sales data

Pricing intelligence

Maximise your revenue, while protecting your brand equity with the tools to create effective channel-specific strategies

AVAILABILITY & ASSORTMENT

Understand your product availability across trading partners with the ability to drill down to the store-level information

RETAILER LISTINGS

Expand the reach of your product portfolio by easily identifying listing opportunities

SHARE OF SEARCH

Easily identify opportunities to improve your share of search results

SALES TRENDS

Integrate 1st party sales data for key retailers to provide insight into product performance for your own & competitor products

SHARE OF CATEGORY & SHELF

Easily identify categories where you have the opportunity to increase your penetration and identify categories where competitors are listed but you are not

PRODUCT COMPLIANCE

Monitor retailers content compliance against your approved reference content.

RATINGS & REVIEWS

Gain valuable insights into the public opinion of your products

EXECUTE CONTENT UPDATES

Easily identify opportunities to optimise your content and create Retailer Specific versions of content to improve your online performance

WHAT OUR CUSTOMERS SAY

“The NielsenIQ Brandbank ECI tool is proving a very efficient tool in managing the quality of our digital shelf. Our digital shelf assets and tracking is now all in one place, the automated notifications allow us to respond and capitalise on changes quickly, plus the system is really simple and easy to use. Plus it is a very competitive price, making our decisions very easy.“

Michael Lovitt

Muller

“The eCI tool helps us to understand the online channel and our own online presence. Keeping track of the status of our ecommerce business is much easier and focused with eCI. The tool is easy to use and shows us the most important KPI’s, not only for our products but for our competitors too. The proactive support is also very helpful for us as it keeps our system constantly up-to-date. “

Sára Várkonyi

Danone

Unilever previously carried out manual e-shop checks to control listings and stocks, which has turned into an automated step, to assure that they are with the right assortment in the right place. “The reports are definitely useful for us, especially the availability and out of stock reports so I can contact the retailer instantly“

DAVID KEREKYGATO

Unilever