DDC partners with NielsenIQ Brandbank to support brands drive product discovery


March 24, 2022| by AmyDunning

DDC, experienced provider of business processing has been appointed by global leading digital content provider, NielsenIQ Brandbank to support FMCG brand manufacturers with the optimisation of their product attributes to accelerate discovery and differentiation.  

Following NielsenIQ Brandbank’s recent announcement, unveiling new Content Health capabilities as part of the new Shopper Experience Platform, the partnership with DDC has formed to support brands when optimising their product content and to input the relevant attributes on behalf of the brand. 

In today’s competitive industry, brands must expose the gaps in their product content and go beyond the back of pack product information to drive the shopper journey and deliver optimise and enhanced product data to improve discovery and win against competitors. However, this involves time, money and resource. Brands utilising the data coding Professional Services will not only save time and enable a refocus of resource, but deliver best in class product content directly to shoppers, increasing speed to market and strengthening brand loyalty.  

Kathryn Taylor, Product Leader at NielsenIQ Brandbank commented, “We know that the demand for brands to provide complete, accurate and personalised product content is ever growing. The time and effort taken to guarantee such detailed information can’t always be achieved. Our aim is to support the limited resource of teams at brands who want to focus on the highest value tasks leveraging our SaaS, content creation and partner solutions.” 

Katie Davies, Client Director at DDC commented, “We are delighted that we are able to diversify and partner further with NielsenIQ Brandbank, enabling brands to deliver the best-in-class product content. Being able to enhance the shoppers online experience and provide outstanding CX is at the heart of what we do.” 

Whether you are already a Shopper Experience Platform client or looking to migrate and want to understand how DDC can support you to stand out from the competition with digital product coding, please contact enquiries@brandbank.com or call +44 (0) 330 555 33 44.  

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