Morrisons and Nielsen Brandbank partnership continues to evolve the importance of online content


April 4, 2019 | by Amy Dunning

 

 

Being one of the last top six retailers to move to online grocery shopping and understanding the importance of having accurate product content, Morrisons decided to partner with Nielsen Brandbank back in 2014. As one of the world’s most trusted digital content providers, Nielsen Brandbank ensures all product content is available in line with critical path timings and works closely with Morrisons to optimise the online shopping experience.

Supporting Morrisons with their launch of morrisons.com, Nielsen Brandbank have provided the retailer with clear product images, back of pack information and marketing content for online products enabling the provision of accurate product information to Morrisons customers when shopping online. To further assist customers in making informed shopping decisions, Nielsen Brandbank has worked closely with Morrisons to capture lifestyle product images to provide an enriched shopping experience, enabling products to perform to their full sales potential.

Jason Causer, Senior Online Manager at Morrisons commented, “As our online proposition has grown, Nielsen Brandbank has supported Morrisons every step of the way by providing high quality imagery and pack content, as well as offering other services such as lifestyle imagery. Since our launch in 2014, Nielsen Brandbank has supplied Morrisons with more than 60,000 product images and related pack data and this continues to grow year on year. Our partnership is as strong as ever and we will continue to work with Nielsen Brandbank in 2019 on developing our online content and data that helps to enhance the online journey and experience for our customers.”

Nicola Bebbington, Morrisons National Account Manager at Nielsen Brandbank mentioned, “Morrisons are very much still new to online grocery compared to the other top five retailers, however having been managing the account for more than half of their online life span it is really exciting to see the opportunities Morrisons has for the future.”

TO FIND OUT MORE ABOUT OUR PARTNERSHIP WITH MORRISONS AND HOW WE CAN SUPPORT YOUR ONLINE GROWTH PLEASE CONTACT +44 (0) 330 555 33 44 OR EMAIL ENQUIRIES@BRANDBANK.COM.

 

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