CONTENT HEALTH

Power growth and stand out from the competition by connecting shoppers to robust product content

Today’s shoppers are sophisticated with as many as 81% of shoppers conducting research before making a purchase

How is my
content health?

Where are the gaps in my quality and completeness?

How can I optimise and
enhance it?

How do I stay ahead of other best-in-class brands?

Introducing Nielsen Brandbank’s Content Health

Continually monitor your product content to optimise your product page performance and respond fast to market changes.

  • Understand the strengths and weaknesses of your product content and then quickly take action to enhance your data and improve product discovery
  • Improve content completeness leveraging new sustainability, marketing and legislative attributes
  • Achieve ecommerce excellence and stand out on the digital shelf with Nielsen Brandbank’s Content Health

How does your product content compete?

Shoppers must be provided with a detailed and accurate product page to win conversions. Shoppers today are buying groceries online, and also buying more products based on specific lifestyle, dietary, sustainability and ethical needs. Brands must create more content and go beyond the back of pack product information to achieve best in class and win against their competitors.

ACTIVATE THE SHOPPER EXPERIENCE TODAY

EXPERIENCE THE DIGITAL TRANSFORMATION

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For further details in relation to how we handle the personal information you provide to us, please see our Privacy Notice.