Areas covered in this training course:
Introduction to Nielsen Brandbank
Walk through of the end to end process
- Learn how we work with the retailers.
- Introduction to the different Nielsen Brandbank teams and stages of the content creation process.
Full Product Library navigation training
- Learn how to effectively manage your digital product content and apply best practices.
- Learn how to download the images and data to use for your own applications.
- Learn how to control the release date of your content.
- Learn how to create product lists and dynamic saved searches.
- Learn how to customize your product data content for different retailers using our Retailer Specific Content functionality.
ARE YOU READY FOR TODAY’S ONLINE SHOPPER?
We will discuss today’s online shopper, how shopping behaviours have changed, and what they expect to see when shopping for products in the virtual space.
OPTIMISING YOUR ONLINE CONTENT
- You will receive training on how you can optimise your product data content to target different retailers and clients.
- We will discuss how optimising your data can help drive traffic to your Product Detail Pages.
- We will discuss the various image options available to help satisfy the needs of today’s online shopper.
- We will introduce a new product being launched in 2021 ‘Connect+’ which will allow you to create enriched and engaging Product Detail Pages to help increase conversion.
IMPORTANCE OF MONITORING ONLINE PERFORMANCE
We will discuss the importance of measuring how your online content is performing online, and how this could help improve sales.
Duration: 4 Hours
Contact us today to discuss your needs!
- Dates upon request