Case Study: Holy Moly Dips start their online optimisation journey with the help of Nielsen Brandbank


April 19, 2021| by Eleanor Dickinson

THE CHALLENGE

Since the start of the coronavirus pandemic, digital adoption and optimisation has continued to thrive, giving brands the opportunity to deliver robust product content for their shoppers. As a small start up, Holy Moly Dips decided to capitalise on this, and invest in their product enhancement online to increase sales and assist their retailers.

Holy Moly wanted to push their sales capability in a period of online growth, as well as their previous focus on in-store marketing. With the brand recently launching their new dairy alternative shakes, their campaign to optimise their imagery online couldn’t have started at a better time.

THE SOLUTION

Nielsen Brandbank approached Holy Moly with their Mobile Optimisation and Connect service as a solution to achieve their goals. After daily calls to migrate the services into the business, Holy Moly started their campaign to drive traffic to their landing pages with optimised content.

Holy Moly Dips Quote Image

BENEFITS

After fully implementing the services into their day-to-day business, Holy Moly have seen an overall rise in sales online through their social advertisements and optimised content, with all elements of the solution supporting each other to drive engagement and conversion. As a start up business, it has not only been a worthy investment, but also one that is cost effective to their marketing budget. The simplicity and ease of the Connect and Mobile Optimisation service has allowed Holy Moly to make an impact to their brand instantly, which will only continue to thrive in the future, with the view to develop their online capability even further with Nielsen Brandbank.

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