Carrefour Romania chooses Nielsen Brandbank as digital product content provider


July 13, 2021| by Erin Bayliss

Nielsen Brandbank collaborates with Carrefour Romania to provide digital content services for Carrefour Romania online services

Today, Nielsen Brandbank, a global leading provider of digital product content solutions, has expanded its presence in the Romanian market by signing a collaboration contract with Carrefour Romania.

Through this partnership, Nielsen Brandbank will provide accurate digital product content to Carrefour Romania, delivering high-quality product images, complete label information and product marketing descriptions through standardised automation processes, enabling shoppers access to a high quality shopping experience.

Nielsen Brandbank’s end-to-end solutions will enable Carrefour Romania to connect shoppers to the most up to date and relevant digital product content making consumer goods more discoverable and engaging.

“We are delighted that Carrefour Romania has chosen Nielsen Brandbank to create and manage information about the products sold, joining all the other traders who have been working with us since the launch of online shopping. As global leader in digital product content, Nielsen Brandbank is well positioned to support the digital needs of Carrefour Romania and to further meet the needs of buyers, ”said Róbert Bölöni Key Account Manager Nielsen Brandbank.

“Professional enrichment with rich product description, high quality image and precise volumetric data is today “must have” in omnichannel, modern retail. We wish to strongly improve in this area in the upcoming months. Besides our new partnership with Nielsen Brandbank which allows us to upgrade our product database, we aim to automate data flows and invest in SEO proofing” comment Justyna Torres, eCommerce Director Carrefour Romania.

Nielsen Brandbank

Nielsen Brandbank is the leading provider of digital product content solutions enabling more than 52,000+ brands and 700+ retailers and wholesalers across the globe in over 39 countries. Nielsen Brandbank empowers clients to deliver the best shopping experience by giving them the ability to capture and share rich digital product content on all channels seamlessly.

Nielsen Brandbank’s end-to-end solutions connect shoppers to the most up-to-date and relevant digital product content making consumer goods more discoverable and engaging.

For more information please visit https://www.brandbank.com/ro

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