Even before the 2020 pandemic, shoppers had been transitioning to online shopping. However, the acceleration of ecommerce throughout the globe over the course of 2020 was hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
Shoppers are relying on the digital world more than ever and brands and retailers are forced to adapt their strategies and shift toward digital transformation with much more urgency than before. This trend opens a massive growth opportunity for ecommerce brands. However, with the increase in online shopping, comes increased competition.
With thousands of companies competing for the attention of the same shoppers, shoppers now expect much more from their online experience. Today’s shoppers look at brands as a whole package — the product, the experience, both online and offline. This means brands must distinguish themselves from the rest of the pack to gain a competitive advantage especially online.
Why should brands and retailers around the world improve product discovery?
Every day your brand stands to win or lose position on the digital shelf. Brand marketers must tell a compelling brand story at all the various digital touchpoints in a shopper’s journey. This requires a new level of insight and product content personalization. Product discovery is the gateway to your entire shopper experience; when it goes wrong, it damages the overall impression of your brand.
According to PwC, one in three shoppers will leave a brand they love after a single negative experience, and 92% would completely abandon a brand after two or three negative interactions. This translates directly to product discovery. Shoppers will often leave for good if they don’t have a good experience online.
The biggest opportunity for brands to optimize for online success is with their digital product content.
Yet, many brands struggle with low image counts, poor product descriptions and a lack of product attributes that drive discovery. Shoppers can get frustrated with this lack of information about products, and often leave a website without making a purchase.
Brands of All Sizes Must Be Enabled To Easily Share Product Content Online
Nielsen Brandbank’s new solution set enables retailers/wholesalers to increase product content coverage online by enabling smaller suppliers and brands to access an affordable solution to easily share product content needed to sell online.
We’ve put together 4 simple steps to improve product discovery that will drive more sales online.
- Invest In Complete + Accurate Product Content To Drive Product Discovery, Positive Shopper Experience and Revenue Growth
- Establish A Single Repository To Capture Complete And Accurate Product Content
- Leverage Product Content Personalisation To Drive More Sales
- Get Your Products Online Faster and Stand Out Against Your Competition
Read our eBook ‘4 Steps To Improving Product Discovery and Selling More Product Online’ to learn 4 critical steps to improve discoverability and drive sales.