Kerry Foods Case Study
3 Apr 2019
Prior to working with Nielsen Brandbank, Brown Forman sourced their creative images from agencies or occasionally worked directly with photographer studios. Each brand had previously done individual photo shoots and there was no unifying style across all products. Therefore, Brown Forman recognised the need for consistent creative images across all brands.
Nielsen Brandbank worked closely with Brown Forman providing them with a friendly and helpful service to ensure the creative images were in line with the art direction. Nielsen Brandbank photographers and post production team produced images to match the brief and any retouching was done efficiently and correctly.
Brown Forman is delighted with the imagery and has since recognised the importance of getting the basics right if you wish to grow your business online. The consistent imagery has enabled Brown Forman to show off their brands well in the ecommerce environment.
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