How Nielsen Brandbank made a difference on Global Impact Day 2017

May 25, 2017| by Amy Dunning

On the 11th and 12th of May, the Nielsen Brandbank team dedicated a whole business day to take part in Nielsen’s sixth Global Impact Day (NGID). Each year on NGID, Nielsen associates across the globe unite to donate their time, skills and expertise to those in need. In 2017, more than 23,000 Nielsen associates in 89 countries joined in this effort. Locally, over 100 Nielsen Brandbank employees came together to volunteer at nine different local community projects including a beach clean, helping out local charities and clearing a woodland walk at the Norfolk and Norwich Hospital.

Each year, Nielsen Brandbank volunteers head down to the beach at Sea Palling to take part in a litter pick to get the beach ready for the summer months. This year the team filled approximately 36 bags of rubbish as well as finding half a canoe and two plastic fishing crates.

Alongside this, some of the Nielsen Brandbank volunteers spent the day at Break, a local charity that provides children’s homes for young people with profound learning and physical disabilities. During NGID, the team cut the grass and painted the children’s playing equipment to make the outside garden area a more enjoyable and fun place for the children to play in.

Sarah Bunn from Break has said that, “Your support is so invaluable to us. Just across the two centres at Long Stratton and our children’s home in Norwich we believe that your support has saved us over £2,000 in our budget. That’s a huge amount of funds; funds which we can then put back into the centre for the benefit of our young people. Not only that, but you have transformed our outdoor spaces, giving our vulnerable young people somewhere special to enjoy.  Thank you everyone at Nielsen Brandbank for helping us to #changeyounglives.

Volunteers who dedicated their time to clearing the walkway at the Norfolk and Norwich Hospital also received a lovely message thanking the team for their support, “We really enjoyed having the teams from Nielsen Brandbank at the NNUH. The help they gave in clearing and tidying up our woodland walk is invaluable. This is a walk which is enjoyed by visitors and staff. Thank you.”

Finally, many Nielsen Brandbank associates volunteered their time to seven different East Anglia’s Children’s Hospices (EACH) shops in our local area, sorting through the charitable donations, serving customers and tidying up the shops. EACH is a local charity providing support from families and care for children and young people with life-threatening conditions across East Anglia. The aim of the hospices is to provide a family-centred approach including specialist nursing care, symptom management support, wellbeing activities and counselling, meeting the individual needs of the child or young person, and the whole family.

As NGID has come to a close for 2017, we would like to say a massive thank you to all the charities we worked with over the two days. If you would like more information on Nielsen Brandbank’s support for local charities, please visit our CSR page. And to learn more about Nielsen’s overall Global Responsibility & Sustainability efforts, including the 24 annual volunteer hours that associates have and our $10 million annual pro bono pledge for Hunger & Nutrition, Diversity & Inclusion, Education, and Technology projects, visit our Nielsen Global Responsibility & Sustainability page.


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