Did you know that out of the 20% of households who own a smartspeaker, over 6% of those use the devices to buy grocery products (Nielsen Homescan Survey). How consumers shop for their products is changing and research predicts that by 2020, 50% of all searches will be voice searches (Campaign Live, 2016). Which is why it is important for FMCG brands to ensure they are investing the time in developing their products for voice technology. From ensuring they’re easy to find from a simple voice command through to being at the front of all search results.
Abbi Claxton, Product Manager at Nielsen Brandbank sat down with John Campbell, Managing Director of Rabbit & Pork (the voice agency of The Tipi Group) to discuss voice technology and what it means for FMCG brands.
Listen to the free podcast today.