Why is optimised imagery important?

Whether you’re an avid or intermittent user, at some point in your life you will (probably) perform some sort of online transaction when it comes to shopping. From researching to purchasing, from using a mobile to a tablet to a desktop. With more consumers taking to online shopping than ever before, it’s time to reevaluate

Automation. Healthy living. Plastic waste. Customer experience

Top trends to watch in 2019

A year can flash by in an instant and 2018 was no exception. Last year we saw exciting tech emerge, mergers, rises in corporate responsibility and changes in our eating habits. It has been a year of transition as companies have worked on battling a struggling market with digital innovations. 2019 is sure to have

Partnership proves fruitful one year on for Erudus and Nielsen Brandbank

Erudus, which provides the foodservice industry with instant access to food product data, and Nielsen Brandbank, the world’s largest digital content provider, have revealed exciting plans for 2019 as their partnership continues to go from strength to strength. At the top of the agenda is the availability of more than 250,000 product images on the

Couple shopping online.

connectivity improves user adoption of e-commerce for evolving product categories like fmcg

There’s no mistaking the impact that digital connectivity is having on global consumers. And as connectivity increases, we’re steadily widening the range of digital activities we engage in, including e-commerce. Everyday, 3.4 billion consumers connect to the internet and spend, on average, six-and-a-half hours online. That figure represents 85% of the global population that’s connected

3 reasons why Ecommerce Insights can help your e-commerce strategy

In today’s FMCG market, there are thousands of products for consumers to choose from; all stocked across multiple retailer websites. But with online shopping increasing at a rapid rate and consumer’s buying habits changing, how can you ensure you’re keeping track of your products performance at all times? It may seem like a daunting, task