How Christmas marketing campaigns have changed the way consumers shop

“The most wonderful time of the year” as it is proclaimed in many a festive song. Televisions, newspapers, radios, websites are all filled with different marketing messages about the C-word everyone tries to hold back from saying until at least the beginning of November. Yes, we’re talking about Christmas. Now we’re into December, Christmas is

Winners of Health-e-Hack announced!

Nielsen Brandbank and Foodmaestro partnered to host their first ever hackathon at Food Matters Live 2018 from 20th-22nd November inviting Oracle, Sainsbury’s, Rabbit & Pork and Daemon Solutions to participate in three days of ideation and innovation to drive consumer experiences centered on health. Outputs ranged from voice assistants, personalised recipes, healthier ecommerce swaps, and

Plastic waste

The environmental pressures in the FMCG industry

It is now widely agreed that humanity’s effect on the planet has created some severe problems for our environment and that if action isn’t taken we won’t be able to reverse them. Environmental issues and the impact of plastics in the natural world are at the forefront of people’s minds at the moment; TV documentaries

How 14 digits can help you and Nielsen Brandbank’s service

We are excited to announce that Nielsen Brandbank has extended its expertise across the entire FMCG supply chain enabling the capture of B2B data for the full product hierarchy and combining its comprehensive B2C capability. As part of this we are pleased to announce that our service now supports retailers, wholesalers and food services. Nielsen

Judges announced for 2018 Hackathon with Food Maestro

Foodmaestro and Nielsen Brandbank are pleased to be bringing a new and exciting hackathon to Food Matters Live 2018. The Health-e-Hack takes place across three days from the 20th – 22nd November at London’s Excel and is based around the subject of ‘The Conscious Consumer’. ABOUT THE EVENT Technology is changing and so are consumers