We are here to help – the launch of our new support platform

With over 7000 brand manufacturers and 260 retailers globally, customer satisfaction has always been at the core of our business and we continuously aim to deliver excellent service to our customers. That is why we have launched a new support platform to our customers across the world, providing solutions within a timely manner via an

Why should the industry adopt Planogram Solutions?

For brand manufacturers getting your product content online can be an expensive and time consuming task. Once a retailer requests your content you have to spend time sourcing your product images and data before sending it across to the retailer; then repeat for each other retailer planning to sell your products online, adhering to their

How does social media impact the way consumers shop?

Social media; a collection of websites or applications that enable users to create, share and interact with content. Also known as social networking, what can be seen as a something that has had a negative impact of recent years can also be an effective marketing tool for brands, retailers and businesses. But with so many

Nielsen Brandbank extends Pilot offering with new filtering options

In today’s retail climate, getting your product offering right first time can seem like a difficult task, especially with the vast competition that is already out there. From new product development to a simple packaging revision, ensuring your product has been launched out into your target market correctly is vital. Research conducted by Nielsen in

Product Labelling – ‘No Deal’ Brexit Scenario

Food Labelling The UK government recently published a series of Technical Notices aimed at assisting business to prepare for a ‘no deal’ Brexit scenario; including a notice entitled, ‘Producing and labelling food if there’s no Brexit deal’. Impact on Nielsen Brandbank Currently, and until such time as we have further clarity from the UK government,