LiberEat chooses Nielsen Brandbank to power new app

How many times have you picked up a product in a supermarket, read all of the ingredients on the label and then found out one of your family members is allergic? You need to start the search all over again to find something suitable. Two million people in the UK live with a diagnosed food

Retailers and the fight against plastics

In a recent Nielsen Homescan survey, 88% of shoppers said they agreed that retailers should do more to reduce the amount of plastic packaging used on grocery products (State of the Nation, 2019). Recycling plastics has become a major talking point in recent years, with many raising the concerns of what the material is doing

How A/B testing can help your products become festive winners

Don’t let the next sentence put you off reading any further… We’re going to mention it, that C-word. Yes, Christmas. But, behind the scenes, planning has been well underway ever since the last period ended. The festive season is the most crucial time for the FMCG industry, with millions of pounds spent in the lead