Are you maximising the use of your content with Nielsen Brandbank?

With over two decades of experience in providing retailers and suppliers with a global solution, Nielsen Brandbank removes complexity and cost from the industry. Providing all the essential images and data needed to sell a product online and for merchandising in store, Nielsen Brandbank is the behind the scenes partner creating, managing and syndicating grocery

New members join the Nielsen Brandbank and Erudus partnership

Medina Foodservice and Bikold Foodservice have become the latest wholesalers to join the partnership between Nielsen Brandbank and Erudus in 2019. Nielsen Brandbank and Erudus are now in their second year of a partnership aimed at providing a unified solution for the FMCG industry. Members of this growing partnership have access to high-quality product information

PODCAST: Voice technology and FMCG brands

Did you know that out of the 20% of households who own a smartspeaker, over 6% of those use the devices to buy grocery products (Nielsen Homescan Survey). How consumers shop for their products is changing and research predicts that by 2020, 50% of all searches will be voice searches (Campaign Live, 2016). Which is

The value of ecommerce analytics tools

Going online to shop is increasingly popular for consumers, growth in online sales is outstripping in store purchases. This trend has been true for sectors like travel and fashion for a while, but more recently FMCG online sales reflect this trend as well. According to Nielsen’s Connected Commerce report (2018) about a third of consumers

Partnership with Asda and Nielsen Brandbank continues to drive the future of online grocery shopping and more

Aware of the importance of having accurate and current product images and content available online, Asda decided to partner with Nielsen Brandbank a decade ago to deliver product content onto Asda.com. As one of the world’s most trusted digital content providers, Nielsen Brandbank ensures that all product content is available in line with the critical