New wholesalers join the Nielsen Brandbank and Erudus partnership.

Nielsen Brandbank are happy to welcome East End, Khanjra and T&L Wholesale the three latest wholesalers to join the partnership with Erudus.

Nielsen Brandbank and Erudus have partnered together in order to provide a unified solution for the FMCG industry. This reduces complexity from the industry by ensuring that high quality product information can be captured, managed and distributed between brand manufacturers, retailers and wholesalers. Nielsen Brandbank helps to remove cost for partners by sharing base line content to Erudus’ data pool, enabling wholesalers to benefit from high quality images, captured and managed in partnership with thousands of brands.

Phil Gabilia, Western Europe Commercial Director at Nielsen Brandbank commented: “We’re delighted to see new wholesalers join, helping the partnership between Nielsen Brandbank and Erudus go from strength to strength. East End, Khanjra and T&L Wholesale will now be able to access high quality product images and data through a more cost effective and easy to use solution.”

Jon Shayler, chief operating officer at Erudus, said: “When we announced the partnership with Brandbank, it was seen as a big step forward in the industry with lots of positive feedback.

East End, Khanjra, and T&L Wholesale becoming the latest three wholesalers to join illustrates that the partnership is continuing to go from strength to strength.”

Erudus encompasses 100,000 brand-entered product specifications and is already used by over 100 wholesalers and 85,000 caterers for essential attribute data. Nielsen Brandbank, which is used by 98% of the UK FMCG suppliers, creates, manages and syndicates digital product content that fuels ecommerce success for its customers.