As Nielsen Brandbank marks it’s one year anniversary as an approved Data Provider for Google and we are excited to see what is in store for the future.

Today there are many factors that influence the path to purchase for consumers and as Google is the biggest search engine in the world, enriching your product content for use on Google Manufacturer Center is essential. Not only to improve your presence online but also creating effective listings on Shoppings Ads and other Google solutions.

Nielsen Brandbank’s solution ensures you have compelling product descriptions and high resolution product images needed to stand out from the crowd. Providing a visual shopping experience, Nielsen Brandbank automatically feeds your brand approved enriched content directly to Google ensuring it is populated with the most up to date product information available on your behalf.

Lauren Hunt, Solutions Specialist at Nielsen Brandbank commented, “Shopper behaviour is evolving and so is the way our data can be used. Our partnership with Google allows structured data content to be automated, giving brands the opportunity to further their reach. The feedback from our customers has been fantastic, as they love how simple the set up process is and how easy it is to extend their Nielsen Brandbank attributes to improve their online presence.”

Would you like to optimise your product content for Google Shopping? Send Nielsen Brandbank your content today and your customers will receive an improved online shopping experience. Call +44 (0) 330 555 33 44 or email enquiries@brandbank.com.