On the 11th and 12th of May, the Brandbank team dedicated a whole business day to take part in Nielsen’s sixth Global Impact Day (NGID). Each year on NGID, Nielsen associates across the globe unite to donate their time, skills and expertise to those in need. In 2017, more than 23,000 Nielsen associates in 89
Millennials – born between 1980 and 2000 – aren’t just a niche consumer segment; they’re a generation that makes up 21% of the UK population. They are the 20th century’s last generation and its first truly digital one. 90% of them go online daily. Their social lives, their shopping habits, all happen across online and
Prior to working with Brandbank, Brown Forman sourced their creative images from agencies or occasionally worked directly with photographer studios. Each brand has previously done individual photo shoots and there was not a unified style across all products. Therefore, Brown Forman recognised the need for consistent creative images across all brands. Brandbank’s solution Brandbank worked
Whenever we discuss online grocery shopping, it’s important to remind ourselves how advancements in technology and digitisation over the last decade have changed our shopping experience. As consumers we are now able to shop while on the go using our mobile devices, order our groceries online and receive same day delivery. It is no wonder
The impact of your product content is not limited to the product pages on your retail partners’ websites. If someone were to Google your product, what would they find? Given that 23% of UK grocery and health & beauty shoppers start their path to purchase on a search engine, it’s an important question to ask.