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Nielsen Brandbank joins the Federation of Wholesale Distributors

Nielsen Brandbank has joined the Federation of Wholesale Distributors as a Supplier Partner Member, a further step to address changing wholesaler and foodservice needs around managing product information and logistics. Nielsen Brandbank captures, manages and distributes product images and data for the FMCG market. The Nielsen Brandbank solution was first developed in the UK to

Colgate-Palmolive selects Nielsen Brandbank for European content distribution

Colgate-Palmolive and Nielsen Brandbank have entered a master service agreement spanning 18 countries. Colgate-Palmolive will upload their product content to Nielsen Brandbank, who will then publish this content to Colgate-Palmolive’s retail and wholesale partners. Not only will this allow Colgate-Palmolive to share high-quality product content with all retailers and wholesalers across their European operation, but

MySupermarket selects Nielsen Brandbank to boost GSK online sales

MySupermarket will soon be enhancing its website with additional rich product content, through adoption of Nielsen Brandbank’s Connect service for a selection of GSK’s products. Now that over half of the UK’s shoppers use online content in their purchasing journeys, it’s becoming increasingly important to be able to provide a relevant and engaging shopping experience

Nielsen Brandbank certified to provide legally Assured Advice for online product content

We’re pleased to announce that, from 19th October 2017, Nielsen Brandbank is officially a Co-ordinator of a Regulated Group on matters concerning online product content. Approved by the Regulatory Delivery Directorate, and in partnership with Cambridgeshire Trading Standards, Nielsen Brandbank can now give our customers access to legally assured advice and guidance. This Assured Advice