Couple shopping online.

connectivity improves user adoption of e-commerce for evolving product categories like fmcg

There’s no mistaking the impact that digital connectivity is having on global consumers. And as connectivity increases, we’re steadily widening the range of digital activities we engage in, including e-commerce. Everyday, 3.4 billion consumers connect to the internet and spend, on average, six-and-a-half hours online. That figure represents 85% of the global population that’s connected

3 reasons why Ecommerce Insights can help your e-commerce strategy

In today’s FMCG market, there are thousands of products for consumers to choose from; all stocked across multiple retailer websites. But with online shopping increasing at a rapid rate and consumer’s buying habits changing, how can you ensure you’re keeping track of your products performance at all times? It may seem like a daunting, task

New wholesalers join the Nielsen Brandbank and Erudus partnership.

New wholesalers join the Nielsen Brandbank and Erudus partnership

Nielsen Brandbank are happy to welcome East End, Khanjra and T&L Wholesale the three latest wholesalers to join the partnership with Erudus. Nielsen Brandbank and Erudus have partnered together in order to provide a unified solution for the FMCG industry. This reduces complexity from the industry by ensuring that high quality product information can be

Wakefern chooses Nielsen Brandbank to capture and enrich e-commerce content

New York, NY – Dec. 6 , 2018 – Today, Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as their Preferred Content Solution Partner to capture and manage their Private Label and National Brand e-commerce

How Christmas marketing campaigns have changed the way consumers shop

“The most wonderful time of the year” as it is proclaimed in many a festive song. Televisions, newspapers, radios, websites are all filled with different marketing messages about the C-word everyone tries to hold back from saying until at least the beginning of November. Yes, we’re talking about Christmas. Now we’re into December, Christmas is