Nielsen Brandbank has offered a global solution since the dot.com boom by managing product content for ecommerce sites, removing complexity and cost from the industry. For years we’ve been a behind-the-scenes partner to brands and retailers across the world, creating, managing and syndicating FMCG content that meets consumer, industry and regulatory expectations. Providing quality product
Burtons Biscuits wanted to build on their ecommerce success already seen on retailer websites, by creating mobile ready imagery to help improve customer shopability online. Outside of the biscuit category, Burtons Biscuits had realised that other brands were attempting to improve their shopability online and recognised an opportunity to be a leader in their product
Regulation (EU) 1169/2011 on the provision of food information to consumers (FIC) sets out clear responsibilities for FBOs (Food Business Operators) at every stage of the food chain. But how does this apply to those FBOs who trade online? Part II of our Primary Authority Assured Advice, sets out why FIC is properly construed to
The volume of digital assets has increased exponentially over the last few years with the growth of online and mobile shopping. Digital assets are difficult to organise logically; it’s too easy for businesses to waste time and money by losing track of its marketing content, whereby employees mistakenly duplicate work and therefore complicate collaborative projects.
75% of the UK’s smartphone or tablet owners use their devices for grocery shopping (Nielsen Homescan Survey 2017). As an industry we need to ensure that we’re delivering a great shopping experience for everyone, however they shop. But industry standard pack shots do not make for easy browsing on mobile devices. Key product attributes –