Omnichannel customer experience

Customer experience in the digital era

Consumers today are increasingly tech savvy making purchasing decisions across multiple channels to ensure that they get exactly what they are looking for. For retailers this means that the challenge is to get it right for the customer not just in store, but online and on mobile as well, to give a holistic omnichannel experience

Nielsen Brandbank announced as Norfolk Business Awards 2018 finalist

On Wednesday 17 October, the Eastern Daily Press announced the finalists for this year’s Norfolk Business Awards. The awards celebrate the vibrant, diverse and successful businesses across Norfolk, North Suffolk and Fenland. Nielsen Brandbank are extremely honoured to be one of four finalists in this year’s ‘Large Business’ category. The award, sponsored by City College

Go!(ing) Go!(ing) Gone

On Thursday 11th October, associates from Nielsen Brandbank attended the finale of the GoGo! Hares! Trail which saw all 50 city hares and 18 county hares auctioned off. Over 420 delegates were on standby at the event, eager to bid on their favourite hares in the hope of taking one (or two) home, with many

Nielsen Brandbank hosts international delegates in regulatory focus visit

This week, Nielsen Brandbank was proud to host delegates engaged in regulatory reform from all over the world, as part of the OPSS’ (Office for Product Safety & Standards) international conference. Nielsen Brandbank was privileged to be able to exchange views and to learn about the delegate’s own approaches and priorities, and to share some

How AI and voice are shaping the grocery experience

Just a few years ago, having a conversation with a smartphone, TV, car or other household gadget seemed futuristic and to many people, strange. But just a couple of years down the line, thanks to major advances in technology, artificial intelligence (AI) and voice technology could become the next big thing for grocery shopping. Often