Did you know that Nielsen Brandbank has offered a global solution for the past two decades?

Nielsen Brandbank has offered a global solution since the dot.com boom by managing product content for ecommerce sites, removing complexity and cost from the industry. For years we’ve been a behind-the-scenes partner to brands and retailers across the world, creating, managing and syndicating FMCG content that meets consumer, industry and regulatory expectations. Providing quality product

Your legal responsibilities regarding online food information

Regulation (EU) 1169/2011 on the provision of food information to consumers (FIC) sets out clear responsibilities for FBOs (Food Business Operators) at every stage of the food chain. But how does this apply to those FBOs who trade online? Part II of our Primary Authority Assured Advice, sets out why FIC is properly construed to

Nielsen Brandbank launches a Mobile Ready Image service to drive mcommerce

75% of the UK’s smartphone or tablet owners use their devices for grocery shopping (Nielsen Homescan Survey 2017). As an industry we need to ensure that we’re delivering a great shopping experience for everyone, however they shop. But industry standard pack shots do not make for easy browsing on mobile devices.  Key product attributes –