2019 has been an exciting year for wholesalers so far as online purchasing via websites and apps have gained momentum. With more than three quarters of retailers primarily conducting orders via the phone ten years ago, this has dramatically changed as 98% of orders are now made online.
Earlier this month, we saw Bestway launch their new refreshed app, with the aim to improve the online ordering experience by delivering a more convenient service to customers. The changes included Bestway adding 65,000 product images, enhanced product page recommendations and improving the search functionality.
As part of the update, Nielsen Brandbank provided an extension to Bestway’s feed from the Product Library to send additional shot types to enable multi-image hosting on Bestwaywholesale.co.uk. This has enabled Bestway to showcase products at single unit and case level allowing customers to make more informed purchasing decisions. In addition to this, the feed also includes optimised imagery to call out the key product attributes while ensuring the optimised image is still recognisable as the physical product to support those using the Bestway app on mobile devices.
Oliver Best, Wholesale National Account Manager at Nielsen Brandbank commented, “We are delighted to be working with Bestway to support them with their next stage in product and website/app differentiation by enabling them to host multi-image in their product pages for their product SKUs. It is fantastic to see Bestway leading the way in the evolving wholesale industry to further enhance their online offering, by enabling customers to make a more informed decision when purchasing via their website,app and in depot.”
Ben Belinis, Digital Conversion Manager at Bestway Wholesale stated, “Nielsen Brandbank has been imperative to improving the imagery we have across our websites and apps. We know how important imagery is in making a purchasing decision, and by enabling multi-imagery to give our retailers a more tangible feel of the product, we’re seeing a positive uplift in conversion.”