Asda wanted to improve the shopper experience and maximise online sales for all bakery products by replicating the theme of current in-store POS displays
Nielsen Brandbank worked with a home economist to develop a comprehensive art direction to work from during the shoot. This meant that Nielsen Brandbank were able to create images in line with Asda’s requirements, as well as incorporating Nielsen Brandbank’s own ideas and contemporary styles and trends. Using Asda’s art direction, Nielsen Brandbank used props to create a range of inspirational lifestyle shots, Nielsen Brandbank referred closely to the example images gathered from Asda’s research.
Since the project, Asda has experienced a positive impact on online sales and provided a more satisfying and engaging online experience for their customers.
“Customer engagement has improved at page level and we’re starting to do justice to the quality of the products we sell.“
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