A Look Back at 2020: COVID-19 and Digital Adoption


December 2, 2020| by Eleanor Dickinson

The coronavirus pandemic will no doubt define 2020.

Sending millions across the globe into their homes COVID-19 has turned digitization from a “nice to have” to a “must-have” for many organisations. This digital mandate isn’t new; it’s simply been brought into sharp focus.

While digitisation may seem like a daunting task for some organisations, the pandemic has made it clear that the business strategy demands identifying digital transformation opportunities and getting those initiatives underway quickly.

As consumers move online, brands have an opportunity to provide shoppers with information that influence the products they explore and the decisions they make. Demand in the digital age is about bringing experiences, content, and brand interactions straight to the shopper.

According to a new McKinsey Global Survey of executives, their companies have accelerated the digitisation of their customer and supply-chain interactions and of their internal operations by three to four years. And the share of digital or digitally enabled products in their portfolios has accelerated by a shocking seven years.

For companies looking to deliver the best shopping experiences product digitalisation is the game-changer. Attempting to serve more channels and deliver robust product content that today’s shoppers demand in a seamless way is nearly impossible without a digital transformation strategy.

The COVID-19 pandemic has put digital adoption and growth into overdrive making it clear that the digitalisation of stores is here to stay.

What are 5 resolutions for brands and retailers entering 2021? We’re looking back and we’re looking ahead! Brands and retailers must embrace digitalisation and capitalise on the incumbent advantage now.

Join us for our webinar, “The Digital Product Content Decade: A Look-Back, A Look Forwards” to learn more about:

  • Where are we today, what has happened over the last year?
  • How to bring experiences, content, and brand interactions straight to the consumer in 2021
  • How to put together a plan for digitalisation in 2021 to ensure the best shopping experience

Register here

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