Koodos Case Study
Background:
Selling aspirational brands of women’s and men’s clothing, accessories, watches, jewellery, homewares and electronics, Koodos.com is a new online store platform offering product at the end of its life cycle at a price which helps both brands and consumers get the very best value. With extensive experience in retail and e-commerce, the Koodos.com team were keen to see the quality of the merchandise reflected in its photographic presentation.
Brief:
Aware of Brandbank’s reputation for creating high-quality content, fast and efficiently, and preparing to launch as a new venture, Koodos.com appointed the retail imaging specialists to ensure that product displayed on the website properly represented the range of high-fashion quality products, particularly from a brand marketing point of view.
Execution:
Brandbank worked extremely closely with the Koodos.com team to develop a coherent understanding of the individual brands, and designed a format and content ‘style’ accordingly. Fashion photography without models requires specialist techniques, and therefore Brandbank’s expertise at reflecting the quality of the products was key to the success of the site.
Result:
Koodos.com has successfully launched. Brandbank’s quality presentation of the brands show cases iconic designers including Prada, Chloe, Fendi, For All Mankind and Austin Reed, on the Koodos.com site.
